Our
Story
Silk and prints – Hakan's passion revolves around these two, using focused creativity to combine them together in extraordinary splendor. The appeal of the designs extends to the wearer, bringing outstanding charm and sophisticated mood, both to the way you look and feel. This is what Hakan offers for each featured product in its silk scarf product line, along with other accessories.
Fantasy stories are woven through each hand- or computer-illustrated collection, spanning continents and delving into the depths of history. Every detail in a design holds a key to the story and every design is a treasure trove of references.
Brand Values
& Philosophy
"Applying cinema perspective to couture"
Hakan's design team is led by Chester Nguyen - who graduated with a major in information technology from Loughborough College - UK. When he returned to Vietnam, he realized that design was very suitable for him, so he studied and graduated from ADIM FPT Arena in Vietnam and registered for a short-term course at the London Fashion Institute based in Hanoi. To supplement his knowledge, Chester Nguyen moved to New Zealand in 2012 to learn more about Marketing. But then his artistic blood urged him to return to fashion and cinema.
Achievements
& Awards
After 4 years of studying art and design in New Zealand, Hakan's creative director returned to Vietnam to live and work. During his time studying and working in New Zealand, Chester Nguyen achieved certain international achievements and awards. One of them is a 3D animated short film: "Escagore" in which he participated as a Technical Director.
"Escargore has achieved success at many foreign film festivals, winning Best Animated Feature at the Idaho Horror Film Festival; Best Film Award at the 2015 Geek Short Film Festival; and Best Character category at the 2015 ANIMATION AWARDS. The film was also awarded and selected to be screened at SIGGRAPH Asia 2015 in Kobe, Japan - https://www.awn.com/news/media-design-school-releases-escargore -short"
His time working in a professional environment taught him the necessary techniques to expand his operations in his homeland.
Chester Nguyen launched the Hakan brand in 2022 and has since grown the brand organically.
Brand Strategy
Since art and beauty are in the eye of the beholder, how you wear these works of art is up to you. These luxurious fabrics, along with fantastical, sometimes surreal patterns, encourage the wearer to express themselves freely. Hakan's bold use of color and impeccable attention to detail allows you to enhance your outfit choices, telling your own story through imaginative colors and shades.
All of our collections are made in Vietnam
